How many P's of marketing have you got under control?
Once the strategy has been agreed it is critical that it is able to be communicated in all possible interactions internally and externally – in marketing theory this is where the P's of Marketing come in:
Price, Promotion, Product, Place, People, Process, Physical Evidence
We are obsessed with ensuring that in our reviews of your business we align all of these elements to suit how you want and need to do business – some easy examples of where we will look are:
Branding
Nothing says more about you, than your choice of branding. As with all elements of your business, your brand needs to be aligned with what you do and how you do it, for customers to feel aligned enough to work with you.
Branding is also a lot more than just the logo or the tagline that you promote. Branding is in everything you do for staff and customers and we are passionate about making sure that your brand is working to help your business, not hinder and confuse it.
Pricing
It sounds so simple ... it rarely is!
From ensuring that your costs are understood and accounted for properly in the first place to establishing the true delivered value of your products or service, we will work with your sales and marketing teams to ensure that they understand how to consistently price appropriately.
New Product Development
From truly innovative cutting edge products, to refinements of tried and tested stalwarts within your current range – everyone needs to ensure that their product range is delivering results for your customers and your business.
We can help with all aspects of NPD from concept evaluation and research phases through to launching the Next Great New Thing.
Point of Sale
Even the simplest products will not sell if your customers don't understand how simple they really are, and at the Point of Sale is where your opportunity lies to convert them to your range, rather than a competitors'.
In the modern age of information you cannot afford to get left behind in this area, and it opens up a raft of cost effective options to inform your customers effectively - whether that is digitally, printed, or a combination.
Packaging
Form & Function. They need to go hand in hand, rather than work against each other
Online Tools
Whether for your team or your customers, your online presence is essential in today's business environment.
This does not have to cost a fortune and take years to deliver if it is well planned and thought out as to exactly what information and tools you need and for whom.
CRM - Customer Data - Personalisation
A constantly evolving field, with a variety of different solutions, offering sensational insights into how best to serve and retain your customers. We are not wedded to any in particular as they all have pro's and con's for different businesses at different stages of their life cycle.
However they are all consistently useless if poorly implemented, and we can help you to avoid the expensive mess that is an un-used CRM system with some forward planning and ensuring all stakeholders are completely engaged from the day the system goes live. We can also help dig you back out of the black hole if a CRM system has already been introduced, but is not delivering the expected results.