Making sure your retail products are in the right places at the right time.
National Account Management
We have extensive experience in setting up and managing deals with large national businesses. Having worked for a few of them, we understand what they value and so can help you to position your business to make sure that you avoid the costly pitfalls of taking on a large national customer and can maximise the profit potential that can be delivered.
KPI Analysis
Most major retailers have a set of benchmark KPI targets they are looking to achieve. We can explain these to you and how they might impact your product ranges within those retailers. We can also then develop plans to improve your KPI performance for retailers, and also your profitability as well.
Category Management
Once the deal is done there is still a lot of work to do in developing the full potential of the account. We will work with you to fully understand the categories in which your products are sold. This includes everything from understanding the competitive environment, relative product features and benefits, retailer specifics, consumer shopping behaviour, and how end-users actually interact with your product and other complementary products. From there we work to develop plans for growth – utilising new product development, product enhancements, planograms, packaging design, point of sale etc. etc.
Training Programmes
The people selling your products need to know when they should be recommending your products to all of their customers – we can assist with developing and delivering product training programmes to retailers.
Planograms
How your products are presented is critical to purchasing. We have experience of working with developing and managing planograms utilising simple or highly sophisticated systems to ensure that your products are given the best possible chance to be selected ahead of your competitors.
For Retailers
We also work well with retailers on all of the above elements to get your in-store and behind the scenes set-up right. We have worked in very trade oriented store reviews, through to trendy optical stores. We will work with you to ensure that your customers are seeing exactly what they need and expect, that your stock is able to be presented as effectively as possible, in alignment with your branding and objectives.
